3 digital marketing strategies for law firms (2020)
3 digital marketing strategies for law firms
Are you using video to market your law firm?
Capitalizing the power of video will help you get more referrals for your law firm. You’re 53 times more likely to be featured on the first page of Google. If you include video on your marketing strategies. In addition, it builds trust and improves conversions.
1. Video marketing, If you want to make sure that you’re using video to your advantage, as you know, video is very popular nowadays. The more you get on camera, the more people are going to respect you and the more that people are going to look at you as a thought leader. So not only does video help you personally for your brand, but it also helps for SEO.
2.Run Facebook retargeting ads, Just like the name implies retargeting, you’re going to be retargeting. The audience that’s visiting your website, back to Facebook. So everyone that’s going to your website, whether through email marketing, whether through Google, if they found me on Google and they visited your website, what you can do is run a report Getting nods so that when those people log into their Facebook page, your ad will come out.
3.Market to your existing email list, If you have an email list, it’s very powerful, because you can grab that email list, enter it into Facebook, and you can run Facebook ads to those email lists. So that means whenever an email logs in to their Facebook account, your ad will come out. And this is called a custom audience. So you can build a custom audience based on your email list.