Referral business is huge in the legal industry and social is the new word-of-mouth.
1. Everyone uses social media
Referral business is huge in the legal industry,
and social is the new word-of-mouth.
Engage in various social media channels to build trust and credibility as well as new relationships. It’s the most important way to be viewed by potential clients.
2. Be selective on social media
There’s not a great reason for law firms to use Snapchat, tiktok
or many of the other social platforms out there. But Facebook, linked-in and Instagram are great platforms for lawyers to be active in.
3. Embrace content marketing
Publishing unique and relative information is the best way to position your self as a leader in the legal industry. Potential clients will view you as a leader in your niche if you can share information that provides value to them.
One of the easiest and most powerful way to publish content is through video.