When you stop learning you stop growing. Are you consistently growing as a leader? Just like food nourishes our bodies, continued learning nourishes our minds as leaders.

Today I’m here getting my coffee at Starbucks. And while I was waiting in line, I was noticing the barista, just focusing and making the coffee in less than no time. And I was noticing everybody, the whole operation. And I was just thinking about how important it is to simplify our businesses, right? If you’re a business owner, you can relate.

There’s so many shiny object syndrome going around, there are so many things that you want to offer to that ideal client. But at the end of the day, if you want to grow your law firm or business, you need to simplify your offering. 

This is very prevalent as business owners because it’s very hard to say no. But once you start simplifying the process, start noticing that there are certain services that actually give you more ROI, and there’s also a specific target market that needs your service, your company is going to scale. 

And then what happens is that you can now have a system for your team to follow. Because if you’re offering seven 810 services, it’s going to be really hard to scale, and hard for your team to really follow through with all those services.

So we tend to complicate things and not simplify. If you want to scale, if you want to grow your law firm, make sure that you’re simplifying your offer. And if you have different services as a law firm, I know I have many law firm clients that offer bankruptcy, Family Law, they do so many services. You can offer all those services, but make sure that your advertising efforts are just focused on one or two. And you’re narrowing down who you want to target those services to.

Thank you very much, see you on my next blog.

John Henao.