Have you ever wanted to build authority on social media for your law firm? In this video, I’m going to show you how you can do it the right way. I’m going to share the major benefits of using video to maximize your influence online.
Hey, I want to share a quick story. Last year, I had a business owner who flew from Texas to Miami, because he wanted to meet me in person. And the reason why he wanted to meet me in person is that he had seen most of my videos on social media.
As you know, I record videos on digital marketing. And I just give value to my clients, whether they’re business owners or law firms. And this particular client was opening up more offices in Miami and was following us for almost a year on Instagram. And he finally reached out to us and said, “Hey, I’m gonna be in Miami this weekend. I want to meet John.” So I met with him, he signed a contract with us, the whole process took about 30 minutes. And I was blown away by how fast the client wanted to do business with us just because of the videos that he had seen. And that’s what I want to talk to you about today.
If you want to build more authority on social media, make sure that you’re doing videos on a consistent basis for your law firm or for your business. You can start off with one video per week. And, something that you can do, which is very easy, is just batch your videos. So on Monday morning, you can create and record four or five videos for the next five weeks. And like that, you don’t have to worry. Just block your time, make sure you do the videos, and like that, you have content for social media.
Number two is once you create those videos, make sure that you’re syndicating them on all the social platforms (Facebook, Instagram, LinkedIn, etc.). Also transcribe them, so that you can put them as a blog on your website. If you don’t have a YouTube channel, make sure that you create it so that you can upload your video on YouTube. When you start doing these videos on a consistent basis, you’re going to become an authority in your space.
Guys, that’s all I wanted to share. See you in my next blog post.