Digital marketing doesn’t have to be so complicated, right, Chase? A lot of times business owners and law firms, they overcomplicate things because they want to do so much when it comes to marketing, or they only want to focus in one area of marketing. And what happens is that they don’t get the results they’re looking for.
And the way that I see it is you need to focus on the foundational things first, and that’s the website for me. The website is like your home. Imagine if you purchase a new home and you never invite no one to your home. , that doesn’t make sense. You want to invite your friends, your family, and you want to just take ’em around, show them around your new home.
Same thing with the website. Make sure that you start with your website. If your website right now is not converting prospects into leads or prospects into customers, that eventually will become cases, new cases for you. Then, you need to start out there first after that. So how do you do that? A few things:
You wanna make sure that you’re optimizing your Google business profile. That’s where people leave you reviews. You can put your website there. So that’s a link going back to your website. Wanna make sure that you’re putting yourself out in different directories so that you can have a lot of back links going back to your website.
Wanna make sure that you’re optimizing your existing website with onsite SEO, which create a new content so that you’re coming out and there’s more things that I can talk about. But those are just the basics.
Make sure that you’re ranking your website. Make sure that you don’t overcomplicate things because if you just make it simple, you’re gonna get more business to your website.
Hope you like that. Thanks so much. Bye-bye.