In order to have more purpose & fulfillment in your business or law firm, you must know your “WHY.”
Every single one of us is entitled to feel fulfilled by the work we do, to wake up feeling inspired to go to work and to return home with a sense that we contributed to something larger than ourselves.
Hey, what’s up guys, John here hope you’re having a great day today.
I want to talk to you about the importance of knowing your “Why” when you’re trying to grow your company or law firm to the next level.
A lot of times as business owners, we tend to focus on just the sales revenue, adding more team members, the sexiest things in running a business, those things are fun and you should be focusing on the sales and the revenue. That’s very important.
But something else that you should be focusing on is: Why do you want to grow? Why do you want to add more team members? What’s the “why” behind it?
There’s a great book by Simon Sinek called: Find Your Why.
And he teaches us that if you know your “why” you have more purpose and it’s going to motivate you to keep on going when things get tough.
For example, in our agency, one of our “why’s” is: We want to impact small businesses and law firms. We know that if we do a great job taking care of their brand and getting them more leads, they’re going to close more cases, and that’s how we’re going to impact their lives. It’s going to impact their family.
The other “why” as an agency is that we want to give back to nonprofits. There’s a nonprofit called Charity Water. They build water wells in different countries where the country’s water is not good. So that motivates me because I know that if our agency grows, it’s going to help the nonprofit and it’s going to be an impact on the small business and Law Firms.
And it’s not your personal “why” that’s obvious… I mean my personal “why” is that I want our agency to also be an impact in my life and my family’s life… Ex: put the kids in a private school. That’s the obvious “Why?”
But there has to be a bigger corporate “Why”, why you want to grow your company or law firm.
So what’s your “Why?”
If you don’t know, you’ve got to figure it out.
See you in my next blog post!