So last week we had a phone call from a client that was super happy from the Facebook ads that we were running for them.

But in the beginning, it wasn’t like that.

When we started with them, we were running like images, but we explained to them that images don’t convert as good as video.

So once we converted everything to video, they started getting more results and the videos that we did were less than a minute. And the videos were more on like expressing the pain points and the victory after using their services.

So that’s what I want to explain to you today. If you’re running Facebook ads and you want to see results, make sure that you’re using video that’s expressing pain points and victory after using your services.

That’s all I wanted to share.