Hey, what’s up guys? John Henao here. Hope you’re having a great day today.

I wanna talk to you today about the importance of knowing your target market in order to grow your law firm or business to the next level.

There’s a lot of law firms out there that offer different services. They offer a lot of practice areas like Family Law, Personal Injury,  Bankruptcy…

And that’s okay to a certain point.

But if you really wanna scale quicker and grow, you need to focus on one practice area. You need to be known as a specialist in one.

So let’s say that you are known for bankruptcy, you’re the bankruptcy attorney, and you’re coming out everywhere. It’s gonna be easier for you to advertise. On Facebook ads, it’s gonna be easier for you to rank your website because you know the keywords that really work for that specialty.

And people are gonna come to you because they see you as a specialist that knows what they’re talking about.

So guys, that’s all I wanted to share.

If you want to grow your law firm, make sure that you’re specializing in one service.