It is clear that smaller firms need a way to compete with larger companies. Local Service Ads are the perfect solution because they reward customer experience which can be difficult in some areas, but it’s worth doing well. The good thing is that it operates on a pay-per-lead basis and only charges you when someone calls.
Hey, today I’m going to share how you can get more clients or cases by using Google Local Services.
As you know, when someone’s searching for a law firm in Google, the first 3 things that appear in Google are:
- the Google Ads section, which is PPC. That means every time someone clicks on your ad, they’re going to charge you per click.
- The Google Map section, which is Google My Business.
- The organic section.
So as you know, these three places are crucial for your Law Firm to be ranking. But with Google Local Service Ads, you’re going to be right on top. And that’s what makes this very attractive.
Now, I’m not saying that you should only be ranking on Google Local Service Ads; you should be ranking in the other sections as well. One of the benefits of using Local Services is that Google’s only going to charge you for every call that comes in IF you speak more than 30 seconds with the person. It’s more like a cost-per-lead model vs. a cost-per-click model. And you’re going to know exactly how much each call costs because when you open your Google account, Google is going to tell you exactly what your threshold is and how much money each call is going to be. So this is a great way for you to measure your budget.
Another benefit is that if you’re a smaller Law Firm, you can compete with larger Firms. If you have a lot of Google reviews, and you have a nice budget to advertise in local service ads, you’re going to come out higher than them if someone is searching within the proximity of your Law Firm, especially if your Law Firm is verified by Google. So make sure that your account gets verified. You might have to send them the license number and specific information that they’re going to need from you but If you do all these things, you’re going to outrank the bigger law firm. So…
How much money are you going to be spending on local service ads?