Law Firms require different methods and strategies for acquiring clients and new business compared to other areas of law. The first thing to understand is that your law firm needs to think about its role in legal services and offerings. Understanding this is key, as it directly translates into how to think about your marketing and client acquisition strategy.
when it comes to having a short term and long term digital marketing plan, there’s so many strategies you can apply in your law firm. In this post, We’ll talk about two strategies that your law firm should run for getting more clients.
- The First strategy is to run a short term strategy, which is going to get your law firm right away. For this strategy we recommend running Facebook ads. The best strategy for runnings Facebook ads for law firm is to run a Video Testimonial ad or a Case study video ad. The key is just to reach out to your previous clients that You’ve knocked it out of the park and ask them to do it. The final steps for the short term strategy, its to have something automation in place and just to make sure that the person that filled out the form is getting a follow up sequence, follow up emails for the next three or four days.
- The second strategy for running the long term strategy is SEO, search engine optimization. For this strategy, You need to make sure that your website is fully optimized . They way for going with this is to create content on a weekly basis. Before you create the content, you need to have your keywords research done, for this task there are a lot of free tools that you can use. Uber Suggest its one of these free tools where you can just enter different keywords and find out which one are competitive for your target audience. This tool is going to help you a lot to run number one on Google. PS: If you want to check it , Here is the link https://neilpatel.com/ubersuggest/