So when it comes to running Facebook ads, it’s so important for you to have some type of follow up mechanism, some type of marketing automation that’s gonna follow up on those leads that are coming in.
What happens is that those leads, they fill out a form, and once you receive that lead, if you call after 30 minutes or even after an hour, the chances of you closing that lead fall to the floor.
So it’s really important for you to have some type of touch-point. Using automation so that they receive a text message, they receive an email, and that gives you more probability for you to close that lead.
Did you know that it takes Eight touches for you to close a sale on average?
So having some type of automation will help you close a sale, so it’s very important if you’re running Facebook ads, make sure that you have some type of automation to do the follow up.