Goal Focused Email Marketing Agency
Our agency’s email marketing services help you speed up your sales cycle.
The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, our agency will send emails that motivate people to get the services from your law firm. Our email marketing agency will craft engaging newsletters to help you stay top of mind.
Email Marketing Strategy
The first thing we will do is develop an email marketing strategy for your law firm. We will research your audience and determine who will be the best audience to target. We will then create a content strategy to determine what your brand’s message should be and how we will add value to it. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
Our email marketing specialists will design email newsletters that reflect your law firm. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, testimonials, upcoming events, and more.
Email List Maintenance
Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.