The IMPORTANCE of FOCUSING on your WHY
As business owners, as a law firm, we’re always focused on the what and on the how.
“How can I get more sales?” Or “What services can I offer?”
But in reality, you should be focusing on the why. Like, why do you want to grow your law firm? Why do you want to grow your bankruptcy law firm? Why do you want to grow your company?
So there has to be a why.
You know, in our agency, Our why is very simple. We wanna give a wow experience to our customers, and we do it not only by delivering great results on their Facebook ads, not only by doing an amazing website, but we do it when we’re speaking to them on the phone.
When we’re interacting with them on email, we want to give them a wow experience.
And that also includes our culture. We wanna give ourselves a wow experience.
So for us, that’s our why.