The importance of having a brand for your law firm
Earning referrals is all about memorability and credibility. When you establish a brand that positions you as a credible expert in your niche and makes you memorable to clients and referral sources, referrals will follow.
A lot of times when we think about a brand, we gotta have a nice business cards, nice letterhead.We want to make sure our website looks really nice. We want to make sure that your office is really modern with the right portraits and whatnot. And all that is important in itself. But the most important thing to build your brand is to have a USP, your unique selling proposition.
The power of being different or being unique is to make sure that you’re standing out that you’re different. You want to make sure that the messaging and your advertising the messaging on your website is portrayed. Your unique selling proposition.
