A lot of times when we think about a brand, we think about, “oh, we gotta have a nice business cards, nice letterheads. We wanna make sure our website looks really nice. We wanna make sure that your office is really modern with the right portraits and whatnot.” And all that is important in itself. But the most important thing to build your brand is to have a USP, your Unique Selling Proposition. What is making your law firm different than the other law firm?

And I’m gonna tell you a story. Back in 2014, I remember that our agency was audited because our cpa, our prior CPA, was doing things incorrectly.

And we were audited because of payroll issues and whatnot. And I remember going to three or four different attorneys to help me through this situation. And I remember all the attorneys were great, they were all knowledgeable. They knew what they were doing, but the one that stood out the most was the one that was empathizing towards my situation.

So that’s the power of being different, of being unique.

So, to build a brand,  for your law firm, you wanna make sure that you’re standing out, that you’re different.