Hey, what’s up guys? John Henao here from ewizer. I wanna talk to you today about how to Win More Customers for your business or law firm using Inbound Marketing. And before anything, I wanna explain what is inbound marketing.It’s a type of marketing that attracts your ideal prospect to you.
That customer prospect is searching for you online, they’re searching for you on social media, and you’re coming out based on the searches. And the way that you achieve this is that you need to be creating content on a consistent basis. You need to be creating content in written format, in video format, in audio format by creating a podcast, or you can be doing even a webinar, a monthly webinar.
And these are all types of long-term strategies that you can do in order for you to come out organically when your ideal prospect is searching for you. And the reason why this is so effective is because 97%, I don’t know if you knew this, but 97% of the people that are searching online or that they’re looking for a product, they’re not ready to buy. Only 3% of people are ready to buy.
So that means that you need to convince that prospect that you are the right person.