Element number one is an OFFER.
Every website should have a purpose behind it. Just like if I invite you over to my house, there’s always a purpose behind it. I’m inviting you to have lunch, or I’m inviting you so we can hang out as friends. There’s always something behind it.
The same thing applies for a website.
When someone visits your website, you wanna make sure that you have a clear offer right above the fold, right over the image on the homepage. And the offer can be what you do, what your law firm does, or what problem you solve.
So if someone is searching for a bankruptcy attorney, you wanna make sure that you’re speaking to that person that is visiting your website.
Element number two is, CALL TO ACTION.
You want to make sure that you have a call to action button right next to the offer so that when someone visits your website, their eyes are usually roaming from left to right, like in a Z format like that, and you only have a few seconds to grab their attention.
So what we do is we make that tab a different color on purpose.