Your COVID-19 Marketing Plan for Lawyers, Family Law & Bankruptcy Attorneys
To download the COVID-19 Marketing Kit, click the button below
If you would like our help in any way, please call our office at (305) 436 9922 or schedule a time to talk by clicking here.
We stand ready to serve you!
MESSAGE TEMPLATE
A message regarding COVID19 from <Your Law Firm Name>
We have been monitoring the Coronavirus carefully, and prior to the increase in cases, we have been taking a lot of precautions for the safety of everyone. To prevent further spread of COVID-19, we have sought to minimize in-person contact with existing and potential clients. Fortunately, our law firm is finding ways to implement effective precautions while still providing legal assistance to those who need it.
For anyone who has a pending case or a legal issue that needs attention, communication with a lawyer is crucial. Below are some of the ways we will be communicating with you
Phone communications. Lots of our communications already occur over the phone. Although some law firms have closed their doors, we have remained open to take calls as usual. Our whole staff is working remotely to assist you.
Email and file-sharing applications. With the availability of email and file-sharing applications (like Dropbox and Google Drive), you can usually avoid having to physically handoff documents to us. Documents that are scanned or photographed can be downloaded and emailed or shared between our attorneys and yourself.
Video conferencing. Phone communications have certain limitations. So, our law firm is utilizing secure video conferencing for communications with our clients and other lawyers. Most video conferencing applications can be used with any device (including a smartphone or laptop) that’s equipped with a camera. Video conferencing is especially useful when communications involve more than two people or situations where someone needs to share his or her screen with the other participants in the meeting.
We thank you in advance for your patience during this most challenging and unprecedented time.
– Your friends over at <Your Law Firm Name>
BLOG POST
We have been monitoring the Coronavirus carefully, and prior to the increase in cases, we have been taking a lot of precautions for the safety of everyone. To prevent further spread of COVID-19, we have sought to minimize in-person contact with existing and potential clients. Fortunately, our law firm is finding ways to implement effective precautions while still providing legal assistance to those who need it.
For anyone who has a pending case or a legal issue that needs attention, communication with a lawyer is crucial. Below are some of the ways we will be communicating with you
Phone communications. Lots of our communications already occur over the phone. Although some law firms have closed their doors, we have remained open to take calls as usual. Our whole staff is working remotely to assist you.
Email and file-sharing applications. With the availability of email and file-sharing applications (like Dropbox and Google Drive), you can usually avoid having to physically handoff documents to us. Documents that are scanned or photographed can be downloaded and emailed or shared between our attorneys and yourself.
Video conferencing. Phone communications have certain limitations. So, our law firm is utilizing secure video conferencing for communications with our clients and other lawyers. Most video conferencing applications can be used with any device (including a smartphone or laptop) that’s equipped with a camera. Video conferencing is especially useful when communications involve more than two people or situations where someone needs to share his or her screen with the other participants in the meeting.
We thank you in advance for your patience during this most challenging and unprecedented time.
WEBSITE POPUP

VIDEO SCRIPT
Example 1:
This is <your name> with <your law firm>. Our whole team is set up remotely to be able to provide the legal services you need in these times. We’re here if you need us.
- Our office staff is fully remote
- We are available to conduct our meeting via zoom and over the telephone to insure your safety.
If you need our legal service…CALL US at <your number>
We’re here to serve you. Stay safe & God Bless.
Example 2:
Hello I’m <your name> with <your law firm>. Like you, our co-workers & team have been hearing a lot about the Coronavirus & are concerned about their health. I’d like to update everyone on the steps we are taking to ensure our law firm is open & ready to serve you.
Everyone at<your law firm> knows that it’s our responsibility to keep you, and our clients safe. We have sought to minimize in-person contact with existing and potential clients. Fortunately, our law firm is finding ways to implement effective precautions while still providing legal assistance to those who need it. We will be communicating with you in 3 ways
- Phone communications: we have remained open to take calls as usual.
- Email and file-sharing applications. With the availability of email and file-sharing applications (like Dropbox and Google Drive), you can usually avoid having to physically handoff documents to us.
- Video conferencing. Phone communications have certain limitations. So, our law firm is utilizing secure video conferencing for communications with our clients and other lawyers.
If you need our legal service…CALL US at <your number>
We’re here to serve you. Stay safe & God Bless.
SOCIAL MEDIA POST EXAMPLES




FACEBOOK AD EXAMPLES
Now would be a great time to run a 10 Mile Domination strategy on Facebook. While video is the ideal format for these types of campaigns, here are examples of the types of ads to run:




10 MILE DOMINATION STRATEGY

Now would be a great time to run a 10 Mile Domination strategy on Facebook. While video is the ideal format for these types of campaigns, here are examples of the types of ads to run:
We are in uncertain times with Coronavirus & COVID-19 plaguing our nation. Despite the hysteria & downturn in the economy we believe that Law firms are posed to survive & even thrive during this crisis.
- People are being isolated to their homes for extended periods of time along with their kids and family. They will be in their home all day with nowhere else to go. This is way outside the norm.
- They will be constantly hooked on their phone and scrolling through social media. They will also be stressed because of their financial situation or loss of job that they will be thinking of hiring a bankruptcy or family law attorney because of their situation.
This will lead to an increase in demand rather than a decrease. If you can keep yourself & your team mentally engaged the opportunity is there. Now is the time to STEP-UP for the sake of your team, your family & your community.
In addition to an increase in demand for your services, there is going to be a massive increase in Social Media consumption (especially Facebook).
- Everyone is on lockdown at home with no-where to go & nothing to do
- They will feel isolated and crave community / connection
- They will be spending more time than ever on their phones & social media
This increase in Social Media Consumption will be met by a decrease in advertising.
- Most businesses are down for the count (gyms, restaurants, hotels, etc)
- They will NOT be advertising on Social Media
So there will be an increase in Social Media usage & a decrease in advertisers meaning you can get in front of your customers with a higher frequency and lower cost than ever.
DEMAND + LOW COST EXPOSURE = MORE LEADFLOW (MORE CASES)
The only reason your customer would not call when in need is for one of two reasons:
- They don’t think you are open
- They are fearful that it is not safe to go out of the house
So we MUST communicate via every mechanism possible “We’re Open & We’re Safe”.
- Update your website messaging (Home Page Pop-up, Blog Posts)
- Social media profiles
- Communicate via eMail with your customers & prospects
- Tap into Social Media Marketing
Enter the 10 Mile Domination Strategy
So we need to tap into the exposure of Facebook & keep our message (we’re open & we’re safe) in front of our ideal customers.
This can be done via a simple “Video View” or “Reach Campaign” ideally using video views as the mechanism to garner attention.
Here is how it works:
- We target the homeowners with the ideal demographics in your service area (ideally a 10 mile area or less)
- We run a “Video View” or “Reach Campaign” hammering our message home
- We recommend a budget of $10-$15 per day
- Your customers / prospects see it with some degree of frequency